A Rose by Any Other Name…

Sometimes it’s unavoidable. You come into the house (or the office in the morning) and something, somewhere, stinks. Usually it’s something in the garbage or the refrigerator, and if you get it out of the building fast enough, the stench goes away on its own, but sometimes…it lingers. That’s when you go running for the…

Flower Power; Certain Scents Increase Productivity

Clothing stores, hotel lobbies, restaurants and other commercialfranchises are beginning to capitalize on the relatively new idea of “sensory branding” (think Abercrombie, Macys, or the trendy W Hotels). Aromas affect your mood; some encourage you to relax, or increase your urge to spend. In that same light, savvy business offices are managing scents to make employees…