Consumer giant Kimberly Clark’s child company, Huggies, is encouraging parents nationwide to show off their pride and joy (and film-making skills) with the Great Squirmy Baby Roundup Youtube channel. This customer interaction event coincides with the release of their new line of diapers called Little Movers Slip-On. The new diaper slides on like underwear, simplifying the diaper changing routine while maintaining the reliable leak protection that Huggies is known for. The new diaper will be available nationwide at all major retail outlets where diapers are sold. Kimberly-Clark’s innovations come from it’s focus on customer interaction activities like this.
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