featured partner: Sony

Sony Corporation was started in the small Japanese town of Nihonbashi at the end of World War II as a small radio repair shop. Founders Akio Morita and Masaru Ibuka got their big break in the 1950’s on a trip to America where they discovered the invention of the transistor by Bell Labs. They were granted a license to reproduce the technology and became the first company to make transistor radios commercially successful. After that point, a steady demand for Sony consumer electronics in the USA enabled Sony to move into a larger headquarters in Tokyo.

Now Sony remains on the cutting edge of all categories of consumer electronics technology. They were responsible for developing the latest standards in media formats such as the floppy disk in 1982, the Hi8 cassette in 1988, miniDV, Memory Stick, HDV and the Blu-ray Disc to name a few. Sony is also the manufacturer of the most successful video game console of all time, the Playstation 2, and continues to be a major player in the video games market.

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