HP targets graphic designers with new suite of high-performance displays

At yearly earnings of $126 billion as of last year, HP is by far the world’s largest IT company with the most complete technology portfolio, ranging from consumer electronics to business IT infrastructure services. HP is best known for its printers, however it has recently made waves in the LED display market.

Last month Hewlett Packard released its first under-$200 digital displays, with more than 1 billion colors and in-plane switching technology to deliver a sharp image. HP designed the new screens especially for graphic designers and animators; the new displays feature Direct Drive Architecture, which mean that the color values go directly from the computer’s graphics card to the display panel, eliminating color alteration.